Efficient & Creative
Successful online marketing is measurable.
Stop Postponing, Get It Done!
Together we analyze what your goals are and develop a personal strategy
Will the page/ad work or not? Increase the budget for an advertising campaign or redistribute it? AB testing will give an accurate answer, but only if you do it right! Let’s do it together!
Today, all online marketing tools are combined to bring the advertiser to the planned goals: find and attract users, increase brand awareness, and increase sales.
Gerenuk is a digital agency specialised in
Online Advertising
Social Media
Usability & Design
Websites creation
What can AB testing do?
AB testing is a hypothesis testing method when two equal audiences are shown two different versions of advertising, landing pages, etc. It is widely used not only in contextual advertising, but even outside of digital marketing.
You can test both the ads themselves and their components: headings, second headings, texts, sitelinks or regular links. For example, if we buy traffic for branded queries and we have the opportunity to drive traffic to the main page or promotion page, we need to check which of the landing pages gives a more positive result.
1. The show schedule is another popular type of test. For example, we buy traffic around the clock and want to understand: in the morning, afternoon or evening it pays off better. You can do an AB test for these three segments and evaluate the effectiveness of traffic purchases in each of them.
2. Through testing, it is better to carry out classroom adjustments. For example, when we have bounced visits to a site, we hypothesize that we don’t want to buy traffic from such users. Let’s say a socio-demographic cut shows that men aged 35-45 buy better than women 55-60. Whether it is really worth adjusting the audience, or is it a random factor, we check through the experiment.
You can test both the ads themselves and their components: headings, second headings, texts, sitelinks or regular links. For example, if we buy traffic for branded queries and we have the opportunity to drive traffic to the main page or promotion page, we need to check which of the landing pages gives a more positive result.
1. The show schedule is another popular type of test. For example, we buy traffic around the clock and want to understand: in the morning, afternoon or evening it pays off better. You can do an AB test for these three segments and evaluate the effectiveness of traffic purchases in each of them.
2. Through testing, it is better to carry out classroom adjustments. For example, when we have bounced visits to a site, we hypothesize that we don’t want to buy traffic from such users. Let’s say a socio-demographic cut shows that men aged 35-45 buy better than women 55-60. Whether it is really worth adjusting the audience, or is it a random factor, we check through the experiment.
How do we do it?
A/B testing helps evaluate marketing effectiveness by testing two options.
The key activity in the Internet space today is not selling a product / service, but attracting an audience to the company’s website.
Studying user behavior on the site helps to make the interface more convenient, increase sales and improve the position of the site in the search results. One such study method is A/B testing.
Our customers can be anyone who interacts with websites or applications:
• Webmasters • Site administrators • SEO-specialists • Analyst • UX writers • UX researchers • Marketers
5/5
In general, you can test anything:
- Heading: content, location, appearance
- Call to action text
- Subtitles and texts
- Buttons and shapes: colors, layout, text
- Images: content, size. etc.